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You Aspire Success

For Purpose Not Profit

We acknowledge with respect the Indigenous people on whose traditional, ancestral, and unceded land we are on and whose historical relationships to this land continue.

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About Us

YAS Queen is more than a brand—it's a movement, a memory, and a mission.

Founded by Dr. Gwen Agustin-Nodora during the height of the pandemic, YAS Queen began as a women’s empowerment circle—a safe, creative space where community, healing, and self-expression could thrive, even in uncertain times. Gwen, a beloved educator, mental health worker, community advocate, and visionary, believed in the power of representation, the importance of voice, and the beauty of showing up fully as yourself.

After Gwen’s passing, YAS Queen evolved from a movement into a brand—one created to carry her legacy forward. Every design, every drop, every message is a tribute to her passion for women’s empowerment, cultural pride, the arts, and collective healing.

We create apparel and accessories that speak truth, spark conversation, and invite all people—especially women, femmes, non-binary folks, and members of the Filipino and all POC communities—to rep who they are and where they come from. But more than anything, we welcome anyone who resonates with our values to wear our pieces proudly.

At YAS Queen, we believe:

Empowerment is contagious.
Art is activism.
Culture is sacred
And legacy lives on when we live out loud.

Whether you're rocking a statement bomber, customizing a tote with your name, or simply saying “Kumusta, ako si...”—you’re not just wearing a product. You’re carrying a story.

Welcome to the movement. Welcome to the legacy. YAS Queen.

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